Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...
Read More »Chris Harris of Grace Blue picks his Desert Island Ads
Chris Harris (left) is a partner at global executive search firm Grace Blue, specialising in placing leadership roles in the advertising and media sectors. He began his career at Saatchi & Saatchi before joining BBH in 1990, becoming CEO Asia ...
Read More »Cheil UK’s Matt Pye picks his Desert Island Ads
Matt Pye (left) started his career as a grad trainee at Lowe Howard-Spink in 1994 when it was recognised widely as one of the most creative agencies around. A passion for great work was drummed into him from day one ...
Read More »Can Droga5 ‘uncage’ Tiger Beer for Heineken?
It’s been a while since we’ve seen a real cracker from Droga5 but the agency’s Sydney branch is trying to step into the breach with a new global campaign ‘Uncage’ for Tiger Beer. ‘Uncage’ refers to the onus on young ...
Read More »Heineken’s world morphs into ‘Open Your City’
You know where you are with Heineken: it runs a global campaign by taking its characters around the world – seemple. Now it’s ‘Open Your World’ campaign has, accordingly, morphed into ‘Open Your City’ with our hero pursuing a, possibly ...
Read More »Karmarama tries a new spin on an old theme for Cobra
Cobra beer’s problem is that most people think it’s Indian – it’s not it’s British, now majority-owned by Canada’s Molson Coors – so more suited to wash down a curry rather than drink all the time. So it’s signed up ...
Read More »Heineken plays the joker again in ‘Odyssey’ campaign
Heineken has taken wackiness to new heights in a number of recent campaigns (heights if you like them) and its newest, ‘The Odyssey,’ from Wieden+Kennedy Amsterdam keeps up the good work (if you..). Apparently some social media types have questioned ...
Read More »Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?
Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...
Read More »Cobra promises (much-needed) cutting edge beer advertising from new agency Karmarama
Karmarama has won the ad account for Molson Coors’ premium Indian beer brand Cobra following a four-way pitch. The win puts Karmarama on the Molson Coors roster for the first time. The brief was to create a new integrated campaign ...
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