Tag Archives: heineken

Droga5’s latest for Diet Coke lacks fizz

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

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Chris Harris of Grace Blue picks his Desert Island Ads

Chris Harris (left) is a partner at global executive search firm Grace Blue, specialising in placing leadership roles in the advertising and media sectors. He began his career at Saatchi & Saatchi before joining BBH in 1990, becoming CEO Asia ...

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Cheil UK’s Matt Pye picks his Desert Island Ads

Matt Pye (left) started his career as a grad trainee at Lowe Howard-Spink in 1994 when it was recognised widely as one of the most creative agencies around. A passion for great work was drummed into him from day one ...

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Can Droga5 ‘uncage’ Tiger Beer for Heineken?

It’s been a while since we’ve seen a real cracker from Droga5 but the agency’s Sydney branch is trying to step into the breach with a new global campaign ‘Uncage’ for Tiger Beer. ‘Uncage’ refers to the onus on young ...

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Heineken’s world morphs into ‘Open Your City’

You know where you are with Heineken: it runs a global campaign by taking its characters around the world – seemple. Now it’s ‘Open Your World’ campaign has, accordingly, morphed into ‘Open Your City’ with our hero pursuing a, possibly ...

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Karmarama tries a new spin on an old theme for Cobra

Cobra beer’s problem is that most people think it’s Indian – it’s not it’s British, now majority-owned by Canada’s Molson Coors – so more suited to wash down a curry rather than drink all the time. So it’s signed up ...

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Heineken plays the joker again in ‘Odyssey’ campaign

Heineken has taken wackiness to new heights in a number of recent campaigns (heights if you like them) and its newest, ‘The Odyssey,’ from Wieden+Kennedy Amsterdam keeps up the good work (if you..). Apparently some social media types have questioned ...

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Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...

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