Tag Archives: heineken

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

Chris Harris (left) is a partner at global executive search firm Grace Blue, specialising in placing leadership roles in the advertising and media sectors. He began his career at Saatchi & Saatchi before joining BBH in 1990, becoming CEO Asia ...

Matt Pye (left) started his career as a grad trainee at Lowe Howard-Spink in 1994 when it was recognised widely as one of the most creative agencies around. A passion for great work was drummed into him from day one ...

It’s been a while since we’ve seen a real cracker from Droga5 but the agency’s Sydney branch is trying to step into the breach with a new global campaign ‘Uncage’ for Tiger Beer. ‘Uncage’ refers to the onus on young ...

You know where you are with Heineken: it runs a global campaign by taking its characters around the world – seemple. Now it’s ‘Open Your World’ campaign has, accordingly, morphed into ‘Open Your City’ with our hero pursuing a, possibly ...

Cobra beer’s problem is that most people think it’s Indian – it’s not it’s British, now majority-owned by Canada’s Molson Coors – so more suited to wash down a curry rather than drink all the time. So it’s signed up ...

Heineken has taken wackiness to new heights in a number of recent campaigns (heights if you like them) and its newest, ‘The Odyssey,’ from Wieden+Kennedy Amsterdam keeps up the good work (if you..). Apparently some social media types have questioned ...

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your ...

Karmarama has won the ad account for Molson Coors’ premium Indian beer brand Cobra following a four-way pitch. The win puts Karmarama on the Molson Coors roster for the first time. The brief was to create a new integrated campaign ...