If you offered the real James Bond a Heineken, even after saving him from a baddie, he’d probably think you weren’t his kind of girl.
But Heineken is banking on the Bond franchise for its big marketing push this year and so here’s ‘Zara’ helping out old Daniel Craig in a lively enough bit of product placement.
The new Bond film, SPECTRE, comes out soon. Heineken has been involved with Bond for seven movies, beginning with Tomorrow Never Dies in 1997. Apparently it’s the only Bond ‘partner’ to access Craig.
Creative is by Wieden+Kennedy Amsterdam. The main Heineken account moved recently to Publicis Worldwide.
MAA creative scale: 6.5.