AB InBev’s CMO Miguel Patricio says: “We are excited to partner with a leader in the global advertising industry. Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level. Moreover, as the new lead creative agency for Bud Light in the US, we look to their powerhouse of talent and experience to take the brand to new heights together.”
Well let’s hope they do. W+K has won an number of big US-based accounts recently, most notably the $2.4bn Verizon business. It remains the only real star in the independent agency firmament.
The move to AB-InBev from Heineken would do credit to the wiliest holding company. Awards all round. Although even W+K might be put to the max for Bud Light..