Tag Archives: heineken

Puma and Droga5 in surprise split

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...

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Here’s what Wieden+Kennedy thinks about Campaign’s UK agency ‘school reports’

Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of ...

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Nivea strikes a sinister note for Stress Test

Here’s a strange one: Nivea Stress Protect can keep you dry and fragrant even though half the world is looking for you and at you and the cops are on the way. Who’s it aimed at? Terrorists? And is it ...

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Adam&Eve/DDB strikes an authentic note for Foster’s anniversary – somehow

Foster’s is about as ersatz as alcoholic potions come these days; brewed under licence by SABMiller in the US and Heineken in the UK and Europe. For its 125th anniversary Adam&Eve/DDB has produced this campaign for the Heineken bit, harking ...

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Why W+K Amsterdam thinks booking.com is booking good for you

After a few years as top dog among go-ahead European creative agencies Wieden+Kennedy Amsterdam was rather eclipsed last year by some others, not least its London sibling. Maybe it was that big account thing; its stuff for Heineken and its ...

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An online campaign isn’t just for Christmas, it should work for everyone every day says ais London

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

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