Tag Archives: heineken

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...

Droga5’s decision to open a London office back in the summer was one of the more interesting developments in UK adland and, since then, there’s been rather a long silence. It may be assumed that the London office (which is ...

There’s been much recent discussion (at Cannes and elsewhere) about the morphing of selling messages from advertising to broadcast content of all kinds. If you look at the YouTube stats you’ll see that someone in a room with an idea ...

All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on some of them in their latest campaign for Heineken’s sponsorship of the Champion’s League football. The new ‘global’ ad ‘Road ...

Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of ...

Here’s a strange one: Nivea Stress Protect can keep you dry and fragrant even though half the world is looking for you and at you and the cops are on the way. Who’s it aimed at? Terrorists? And is it ...

Foster’s is about as ersatz as alcoholic potions come these days; brewed under licence by SABMiller in the US and Heineken in the UK and Europe. For its 125th anniversary Adam&Eve/DDB has produced this campaign for the Heineken bit, harking ...

After a few years as top dog among go-ahead European creative agencies Wieden+Kennedy Amsterdam was rather eclipsed last year by some others, not least its London sibling. Maybe it was that big account thing; its stuff for Heineken and its ...

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...