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Heineken’s world morphs into ‘Open Your City’

You know where you are with Heineken: it runs a global campaign by taking its characters around the world – seemple.

Now it’s ‘Open Your World’ campaign has, accordingly, morphed into ‘Open Your City’ with our hero pursuing a, possibly dangerous, lovely around town – in this case Hong Kong.

By Wieden+Kennedy Amsterdam, produced by Traktor.

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