Heineken says don’t drink, Saatchi leaves historic HQ, Droga5 – and some decent Super Bowl jokes please?

Heineken has launched a campaign by Publicis Italy saying ‘Dance more, drink less’; based on the assumption that if you spend more time on the floor you’ll get less pissed – and not trash the environment, fall out with your partner, get arrested and so on.

But doesn’t that rather depend on the DJ/club being any good?

Personally I need to drink more to dance a bit, but I guess I’m not in the target market. But it isn’t it odd when an advertiser exhorts you to consume less of their product?

It’s funny old business – the booze game especially.

***We learn that Saatchi & Saatchi is about to evacuate its historic location in Charlotte Street, just north of London’s Oxford Street, to a site in Clerkenwell – nearer to the trendy environs of Shoreditch.

The site of the new building is apparently Turnmills (below), a night club in the area once owned by the notorious Adams crime family and famous for its drive-by shootings.

I hope this isn’t an augury. Saatchi in London has had a rough old couple of years, topped by its loss of £100m Asda to VCCP last summer.

Saatchi in London has become a hub for the Publicis Groupe-owned network’s European business. But it needs to show it can still perform as a top London creative agency.

***It’s been quite a lively start to the year with David Jones quitting Havas; Microsoft’s massive global ad review putting the cat amongst the pigeons at Crispin Porter+Bogusky and IPG’s Universal Media, among others. But there are some dogs that haven’t barked yet.

One such is Droga5, in New York, London and Sydney. Last year D5 sold 49 per cent to mega-Hollywood talent agency William Morris Endeavor.

We can’t believe Dave has been sitting on his hands; enjoying the Aussies walloping the Brits at cricket. Expect something big soon.

***The Super Bowl is almost upon us (February 2) and some of the ad wares to be offered are already available. Mostly it seems that agencies are trying to produce comedy vignettes to stop the audience going off to recharge their glasses during the interminable breaks in the actual game.

Here’s one for Nestle’s Butterfinger Peanut Butter Cups (does anyone need such a product?)

Hmm. Back to the drawing board chaps.

One for the road: