Heineken plays the joker again in ‘Odyssey’ campaign

Heineken has taken wackiness to new heights in a number of recent campaigns (heights if you like them) and its newest, ‘The Odyssey,’ from Wieden+Kennedy Amsterdam keeps up the good work (if you..).

Apparently some social media types have questioned the authenticity of the weird gentlemen in the campaign, so Heineken’s spoof PR lady challenges them in this little film.

And if you hunt this down on YouTube you can see all the auditions. Or is the joke still on us?

Must be another new trend – ads as artefacts.

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