Publicis Italy scores sofa winner for Heineken

What do you do when someone gives you ticket to a Champion’s League game but you really want to watch it with your mates? This is the dilemma facing Mauro in Heineken’s new campaign from Publicis Italy. One that’s resolved, rather embarrassingly, in public.

All real, apparently. It was a surprise to many when Heienken shifted its global business from Wieden+Kennedy to Publicis but this is a worthy spin on the rather hackneyed theme of lads-on-the-sofa-watching-football.

MAA creative scale: 7.5.

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