Coulthard shows surprise comedy credentials for Heineken

Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy.

Dave has been wired up by the pit team.

Not quite ‘refreshes the parts other beers can’t reach’ but doubt we’ll see another of those. Anyway the ASA would probably ban it. But nicely done.

MAA creative scale: 7.5.

PS Note to the titling department: Montecarlo is a commune in Italy not the tax dodger’s haven of choice.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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