Coronavirus creativity: Publicis Italy nails it for Heineken

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at home is actually a mess (and the odd drink helps.)

Self-shot Zoom commercials are, hopefully, on the way out as the world gradually reverts to normal. But this is one of the best of them.

MAA creative scale: 8.5.

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