Tag Archives: betc

Bacardi picks McCann vets to helm new US ads

Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its ...

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BETC London staffs up in search of a hot 2013

BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD Neil Dawson has ...

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Shock for JWT London as CEO Guy Hayward quits for Havas’ BETC

JWT in London has had more bosses than you can shake a stick at in recent years and now the latest, Guy Hayward, who joined from 180 Amsterdam which he co-founded in 1998, is leaving after just two years to ...

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