BETC Luxe in timely launch of YSL’s Mon Paris

Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better time to launch it than Paris in the spring? Hope the weather’s better there as the “beast from the East,” with snow etc, is supposed to be making a (brief we hope) return to the UK.

Is this another of Putin’s plots?

But back to more important matters. Has agency BETC Luxe captured its je ne sais quoi in a day in Paris?

Mostly, shame they have to spend some of it in a club which isn’t very spring-like but such scenes are de rigueur in ads featuring millennials these days.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.