Yves St Laurent launches Y for Generation Y

Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a tad confusing when you’re not part of any of them. What’s next, Z presumably. Then do we start at A?

BETC Luxe is in the saddle.

Stylish as you’d expect. Is the point to show that these chaps do something else as well as spray themselves with Y?

Same old nonsense though.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.