BETC sticks pins in French footballers for Canal+

French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+.

So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can influence proceedings with underhand tactics, like sticking pins into voodoo dolls so the players fall over. You can join in here.

Could be something for the Premier League to copy although they’d probably demur on the grounds that it might actually work. Bet £30m a year man Alexis Sanchez would get the most pricks if Man U were involved. How can a footballer be worth half as much as Sir Martin Sorrell? Ridiculous.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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