Can you remember when British TV was awash with motor oil ads? Manly lubricants stuffed full of secret ingredients that probably made no difference at all to your spluttering Ford Cortina?
They seem to have well and truly gone but in France Total is taking to the airwaves for its Total Quartz engine oil brand with a promise to “keep your engine younger for longer.” And, coming from BETC Paris, this doesn’t feature someone in a garage with an oily rag.
Daft but memorable. MAA creative scale: 7.