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BETC CCO Remi Babinet – three of my favourite campaigns and one that got away
By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those…
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Michael Lee of Madam: best US ads of 2016
Here’s a brief (and early) look back at the spots of 2016. No internet epics, no Superbowl blockbusters no Olympic…
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Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris
A lot has been written, debated and vented on what the successful ad agency of the future is going to…
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Michael Lee of Madam: my Top Tips for Cannes
Michael Lee (left) runs top rated US agency search company Madam. Before that he was a partner at what’s now…
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Michael Lee of Madam: are these the ten greatest creative directors ever?
Firstly, let’s start with a question; what’s the criteria for being a member of this rarified club? Here’s my stab…
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Michael Lee: W+K New York’s Karl Leiberman on the secrets of creative leadership
I mentioned in an earlier post that ad agencies have a dreadful record in appointing new creative leadership. Agencies proudly…
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Michael Lee of Madam: the two key questions every brand needs to ask itself
No Suspense. No build up. Here they are: What does the brand love? What does it want more of in…
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Michael Lee: two days that change the advertising world – the Oscars and the Super Bowl
The Super Bowl. The Oscars. The two iconic days in the TV calendar. The two days when the nation comes…
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Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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