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Advertisers
Michael Lee and Jerry Judge: the official MAA US Agency of the Year is….Wieden+Kennedy
Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly…
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Advertisers
Michael Lee: Martin Agency creatives reveal the secrets of long-running GEICO campaign
While the vast majority of advertisers in the country bounce erratically from campaign to campaign, strategy to strategy, agency to…
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Ad Tech
Michael Lee: five trends, movements and ideas that are shaping the advertising business
Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from…
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Advertisers
Michael Lee; the secrets of writing a great brief
The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It…
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Advertisers
Michael Lee of Madam: why some of the best ads just show what the product does
I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the…
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Advertisers
Michael Lee: why is the New York One Show asking “what’s the ROI on winning a pencil?”
It’s open season for 2015 award entries. In the very week that Ad Age in the US announces its 2014…
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Advertisers
The MAA US Agency of the Year is…Droga5
US Stand Out Agencies, Campaigns and Deals of 2014 I put these thoughts together, but before sending over to Stephen…
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Ad Tech
Michael Lee: is the ad agency dead – or changing dramatically into a new-style ally for clients?
The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which…
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Advertisers
Michael Lee of Madam: why more marketers now want their agencies to be producers too
“I want to get closer to people who make stuff, not people who know people who make stuff,” is a…
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