Author Archives: Michael Lee

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy Madam.

Michael Lee; the secrets of writing a great brief

The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It contained some very encouraging news for both clients and agencies: 87 per cent of clients and 86 per cent of ...

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The MAA US Agency of the Year is…Droga5

US Stand Out Agencies, Campaigns and Deals of 2014 I put these thoughts together, but before sending over to Stephen at MAA I wanted to make sure I’d made no glaring omissions. So I ran it by Jerry Judge at ...

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