-
Advertisers
Michael Lee: General Mills hires a chief creative officer – is this crazy or the future?
The appointment of a chief creative officer was announced the other day. That’s not big news if it’s an ad…
Read More » -
Advertisers
Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’
The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest…
Read More » -
Advertisers
Michael Lee: is it time for clients to show at Cannes?
I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few…
Read More » -
Advertisers
Michael Lee: why Hollywood is teaching the advertising world a lessson in marketing
I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its…
Read More »