The appointment of a chief creative officer was announced the other day. That’s not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele (below), former chief strategy officer of ad ...
Read More »Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’
The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest story of the week, but it raises an interesting point. Here’s what they announced: As of last week, P&G’s marketing ...
Read More »Michael Lee: is it time for clients to show at Cannes?
I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...
Read More »Michael Lee: why Hollywood is teaching the advertising world a lessson in marketing
I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its latest movies. And I’m sure those launches are getting more than a few envious glances from the madmen and women ...
Read More »