Author Archives: Michael Lee

Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy Madam.

Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’

The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest story of the week, but it raises an interesting point. Here’s what they announced: As of last week, P&G’s marketing ...

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Michael Lee: is it time for clients to show at Cannes?

I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...

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