The appointment of a chief creative officer was announced the other day. That’s not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael Fanuele (below), former chief strategy officer of ad ...

The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest story of the week, but it raises an interesting point. Here’s what they announced: As of last week, P&G’s marketing ...

I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few days at the Cannes Festival of Creativity recently. This year, it was bigger than ever, some say too big. (I ...

I’ve been impressed recently in how Hollywood has been showing off some innovative marketing savvy and creativity when launching its latest movies. And I’m sure those launches are getting more than a few envious glances from the madmen and women ...