Michael Lee of Madam: my Top Tips for Cannes

michaellee624Michael Lee (left) runs top rated US agency search company Madam. Before that he was a partner at what’s now Havas NYC and a member of the Euro RSCG creative board.He has judged numerous awards show including the Cannes Film jury in 2011. He is a regular columnist for Forbes in the US and MAA.

 

 

My Top Tips

COMCAST, GS&P. EMILY’S OZ.

A lovely thought, beautifully executed, and an old fashioned product USP for the brand to differentiate itself: a new piece of technology provided by the cable company Comcast, to help the seven year-old Emily, who was born blind, sees her favorite movie, “The Wizard of Oz,” in her mind.

COMCAST, GS&P and director Andreas Nilsson, seem to have handled everything deftly, when it could have easily gone pear-shaped, and produced a visually stunning and emotionally driven masterpiece to match the original movie. The choice of Emily was exquisite.

REMI COINTREAU LOUIS X111/ FRED AND FARID.

What a crazy, insane idea: 100 years: the movie you’ll never see. Starring and written by John Malkovich and directed by Robert Rodriguez.

I loved its absurdity and confidence. Of course, it all makes prefect sense when your talking about a Cognac that takes 100 years to perfect. (the old product USP popping up again).

REI. VENABLES BELL #optoutside.

While everyone is zigging and shopping on “Black Friday”, REI the outdoors retailer is zagging by closing its doors, encouraging all its staff and customers not to shop till they drop, but to get outside and walk/run/jog/hop/skip/jump that turkey off.

Great idea. i would love to have been in the room when it was presented. Huge kudos and bravery to REI and its CEO for taking the idea on. i would expect 99/100 clients would have said, “ nice try, but what else have you got for us.”

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About Michael Lee

Michael Lee
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy Madam.
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