French media giant Vivendi and agency group Havas may be separate companies but they have one Vincent Bollore in common. The Bollore clan own Havas and Vincent is chairman and a big shareholder in the much larger Vivendi.
Paris-based BETC is the jewel in Havas’ agency crown and now it’s teaming up with Universal Music’s Polydor label to launch BETC POP which it says will work at “talent scouting and content creation, at the crossroads of business and entertainment.” Universal, which has about 30 per cent of the global music market, is owned by Vivendi.
BETC POP is headed by Isabelle Tardieu, Fabrice Brovelli and Christophe Caurret (below) who have extensive experience of the music business as performers, producers and directors.
Rémi Babinet, BETC co-founder Rémi Babinet says: “A modern ad agency should be able to offer a lot more than just consulting and traditional campaigns. it should be a medium, a producer and an audience generator in itself. This will be central for BETC’s development over the coming years.”
Polydor general manager Eric Lelièvre says: “The teams at Polydor are constantly reinventing themselves to stay on top of a music industry in transformation. We are very proud to welcome BETC POP and this new pop-themed record label.”
