BETC chases a new viral winner with ‘Raccoon Dance Party’ for Schneider Electric

A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More recently its Evian ‘Dancing Babies’ racked up over 50m hits on YouTube.

Now BETC and BETC digital have taken elements of both in this new campaign for Schneider Electric, ‘Life Is On,’ to show how Schneider’s gadgets bring a home to life. In this particular case, how a bunch (group? Pack?) of raccoons bring an empty house to life.

We’ll watch how ‘Raccoon Dance Party’ fares on YouTube with interest.