Tag Archives: betc

Back in the day I recall a certain media agency that rewarded its more valued eager beaver time buyers with a Peugeot 205 GTI. Trouble was, they kept driving them into walls and things, thereby leading to lots of damage ...

A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More recently its Evian ‘Dancing Babies’ racked up over 50m hits on YouTube. Now BETC and BETC digital have taken elements ...

***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough up ...

Is Havas more or less likely to be sold now that CEO David Jones has decided to step down to form his own social media company? New boss Yannick Bollore (left), son of major shareholder Vincent, has rather pointedly not ...

The Guardian newspaper, when it’s not being castigated by various spooks for revealing how they’re spying on us (Mrs Merkel indeed!) is trying to go global, which is brave in the extreme as it’s still losing buckets of money in ...

The dear old UK was ever a nation of contrasts and, while half the country is concerned about ‘heat or eat,’ the nation’s pets seem to be more pampered than ever. Andrew Cooper, the model who appears in BETC’s ‘Hunk’ ...

Homesick, moi? It’s hard to be homesick in Cannes when the Croisette is full of London ad people talking about data and content. Ah, there’s nothing better than having all the predictable comforts of home, when abroad is there? I ...

Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its ...

PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the ...