Tag Archives: betc

Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better time to launch it than Paris in the spring? Hope the weather’s better there as the “beast from the East,” ...

French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+. So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can ...

Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a tad confusing when you’re not part of any of them. What’s next, Z presumably. Then do we start at A? ...

Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the ...

By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet (below), the Chief Creative Officer of BETC in Paris. I have known Remi since the ...

French media giant Vivendi and agency group Havas may be separate companies but they have one Vincent Bollore in common. The Bollore clan own Havas and Vincent is chairman and a big shareholder in the much larger Vivendi. Paris-based BETC ...

Can you remember when British TV was awash with motor oil ads? Manly lubricants stuffed full of secret ingredients that probably made no difference at all to your spluttering Ford Cortina? They seem to have well and truly gone but ...

Back in the day I recall a certain media agency that rewarded its more valued eager beaver time buyers with a Peugeot 205 GTI. Trouble was, they kept driving them into walls and things, thereby leading to lots of damage ...

A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More recently its Evian ‘Dancing Babies’ racked up over 50m hits on YouTube. Now BETC and BETC digital have taken elements ...