BETC’s Emily in Paris – even better than the original

Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily is the ultimate non-French speaking touriste.

There are plenty of (mildly disgruntled, English speaking) French Emilys in Paris though, according to Duolingo and BETC.

BETC on top form and its best is very good indeed. Charming, even takes the mickey out of the French too (gently.)

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.