BETC Paris navigates the perils of Disneyland

The entertainment world changes constantly (is that what they call disruption?) but Disney seems to go on for ever, a multi-billion dollar sentiment factory.

If you can’t beat them, join them – which seems to have inspired BETC Paris in its first brand film for Disneyland Paris.

What to say? If you hate impossibly brave fluffy ducks it’s not for you.


MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.