BETC Paris navigates the perils of Disneyland

The entertainment world changes constantly (is that what they call disruption?) but Disney seems to go on for ever, a multi-billion dollar sentiment factory.

If you can’t beat them, join them – which seems to have inspired BETC Paris in its first brand film for Disneyland Paris.

What to say? If you hate impossibly brave fluffy ducks it’s not for you.

Sure-footed.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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