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Advertisers
BETC points Norauto garage business in a new direction
Trying to do your bit to save the planet and drive a car ain’t getting any easier as municipalities try…
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Agencies
BETC is WARC’s most creative agency, Ogilvy is top network
BETC Paris has been named as WARC’s most creative ad agency in the world, topping its rankings for 2024. WARC…
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Advertisers
Need a lift? CER driving schools can offer you one in brilliant wheeze from BETC Paris
Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools…
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Advertisers
French “super agency” BETC and Havas wins global Danone
A combo of BETC and Havas Creative has won Danone Group’s global ad account after a three-way pitch against Wunderman…
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Advertisers
Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn,…
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Advertisers
BETC nails TV envy for Canal+
One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer…
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Advertisers
BETC crafts a poster classic for Canal+ hit BBC drama
One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the…
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Advertisers
BETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty…
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Advertisers
BETC’s Rosie Bardales: my high hopes for Cannes
Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the…
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