Tag Archives: betc

Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...

One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ ...

One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in an NHS ...

Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily ...

Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June ...

Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed ...

There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent ...

Havas is now part of the Vivendi empire, which gives the French-owned network a lot of firepower. Although organic revenue growth was down one per cent in 2019, revenue grew 2.6 per cent to $2.6bn and pre-tax earnings 4.5 per ...

What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...