Tag Archives: betc

BETC nails TV envy for Canal+

One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ ...

Read More »

BETC’s Emily in Paris – even better than the original

Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new campaign from BETC Paris. Netflix’s Emily ...

Read More »

BETC’s Rosie Bardales: my high hopes for Cannes

Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June ...

Read More »

Bouygues and BETC put Valentine’s Day scrolling to bed

Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed ...

Read More »

BETC hacks Instagram to track down missing people

There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent ...

Read More »

BETC’s human touch gets Citroen motoring

What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...

Read More »