Tag Archives: betc

Hirst moves to global role at Havas, BETC plans to go global

Havas has named Chris Hirst as head of its international creative network, working alongside Havas Media Group CEO Peter Mears and Havas Health & You boss Donna Murphy. Hirst was Havas’ EMEA boss and before that head of WPP’s Grey ...

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BETC Paris navigates the perils of Disneyland

The entertainment world changes constantly (is that what they call disruption?) but Disney seems to go on for ever, a multi-billion dollar sentiment factory. If you can’t beat them, join them – which seems to have inspired BETC Paris in ...

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BETC Luxe in timely launch of YSL’s Mon Paris

Surprising that it’s taken YSL (Yves St Laurent) this long to launch a fragrance called Mon Paris but what better time to launch it than Paris in the spring? Hope the weather’s better there as the “beast from the East,” ...

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BETC sticks pins in French footballers for Canal+

French football has a Classico too it seems, Olympique de Marseille vs Paris Saint Germain, happening this Sunday and broadcast by Canal+. So Canal+ agency BETC Paris is drummimg up interest in its inimitable style by speculating that fans can ...

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Yves St Laurent launches Y for Generation Y

Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a tad confusing when you’re not part of any of them. What’s next, Z presumably. Then do we start at A? ...

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BETC sets up new agency Traction as it recaptures Citroen for Havas

Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the ...

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