The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and then promptly forgets about the game – so we expect something special from Lacoste (founded by 1930’s French star Henri) and agency BETC.
No sweaty Nike types here though.’Play with icons’ it is (there are a couple anyway), shot by Tyler Mitchell.
And some short films.
Very French, very elegant and all the better for it.
MAA creative scale: 8.
