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BBH love bombs KFC, FIFA 15, Apple and U2 and that Scottish conundrum
**Agencies win all sorts of awards but if there was a ‘Romcom’ agency award it would surely go to BBH.…
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Gap and BBDO exec Marcela Aguilar takes the marketing reins at ‘fashion company’ Apple
Apple has hired Gap marketing boss Marcela Aguilar (left), the exec behind its lauded ‘Dress Normal’ campaign as director-global marketing…
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And here’s some stuff about new gizmos from Apple…
Apple has unveiled its bigger iPhone 6 and even bigger iPhone 6 Plus, plus its long-awaited Watch (not iWatch) and…
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Apple’s ‘Misunderstood’ wins top Emmy award
The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value…
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TBWA recovers its mojo for Apple iPhone
By common consent Samsung has been winning the mobile ad wars over Apple recently – most notably with its sniping…
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Bad Beats for TBWA and its Apple account
More, even stronger rumours have surfaced that Apple is about to nix long-serving agency TBWA – this time suggesting that…
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Now it’s Dr Apple as boss Cook unveils ‘Healthkit’
Apple is upgrading its iOS and Mac OSX software (which power the iPhone/iPad and its computers respectively) to support a…
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Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative
I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time.…
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Apple gets its mojo back – which may save TBWA
There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the…
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