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Apple gets its mojo back – which may save TBWA
There are some signs that Apple is getting its mojo back – the iPhone 5S seems to have reclaimed the…
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TBWA changes testify to anxiety about $1bn Apple
More evidence emerges that Apple is rocky at TBWA – or that TBWA is rocking in anticipation. TBWA has replaced…
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Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its…
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Samsung blasts Apple with Apple-style ads
The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in…
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Burberry and Apple team for fashion connection
It’s London Fashion Week and here’s a nice collaboration between Burberry and Apple, showing how the iPhone 5s can you…
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Aspiration aspires to Ridley’s Scott ‘1984’ Apple epic
Well this is a bit cheeky. Chiat/Day’s famous ‘1984’ ad for Apple, directed by Ridley Scott, made its one and…
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Why the Mac’s 30th birthday is a cause for celebration
Happy 30th birthday Apple Macintosh – named after the famous Scots designer Charles Rennie Mackintosh I believe – which has,…
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Intel teams with Sony in new Amsterdam Worldwide ‘two-in-one’ laptop/tablet campaign
Apple’s launch of the iPad blew a huge whole in the laptop/notebook market, hitting chip manufacturer Intel hard as well…
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Now Sony takes corporate route in new Wieden+Kennedy ‘Join Together’ campaign
It’s the year of the corporate ad, with noteworthy efforts from Coke and Apple so far (whatever you think about…
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