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New global Apple campaign is beautiful but bland
Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one…
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Apple says a traditional Christmas needs an iPhone
Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from…
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Volvo tops Visible Measures’ 2013 hit spoof ads
Channing Tatum’s parody of Volvo’s ‘the epic split’ commercial, featuring Jean-Claude Van Damme, is the most-viewed ad spoof of 2013…
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BBH CCO Alexandre Gama picks his Desert Island Ads
Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the…
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Nir Wegrzyn: using metaphor is the key to engaging the irrational consumer – or why Apple knows best
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and…
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TBWA and Apple back on top form for iPad Air launch
This is a more like it from Apple and TBWA: the launch commercial for the new iPad Air. Makes you…
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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say
Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984…
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Why are big companies assholes? The Tea Party and Davy Crockett, Eurostar, Spontex and Johnny Cash
***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more…
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72andSunny takes a down-to-earth approach to science fiction for Samsung Galaxy Gear launch
72andSunny in the US has been charged with the onerous task of making science fiction come true in the form…
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