Apple says a traditional Christmas needs an iPhone

Apple’s advertising is slowly returning to form after the ‘Designed by Apple in California’ nonsense and this new one, from TBWA Media Arts Lab, has caused a bit of a stir with its reveal that the gadget-obsessed teeny geek is really using his iPhone to make a heart-warming family video. A bit like Apple’s version of David Cameron’s notorious ‘hug a hoodie.’

The exception rather than the rule, I fear. But, what the hell, it’s nearly Christmas.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.