Best ads of 2016 Gerald Daugherty. This is an ad for Gerald but it’s about his wife. It rejects conventional political ad behaviour. And his wife does a great job. Jack Daniels. I just wish I’d been involved in ...Read More »
Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative
I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time. Anyway, I saw a lot of Microsoft advertising. Wow, it’s so bad. Self-centered. Wordy. Complicated. Dense. No notion that it ...Read More »
Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...Read More »
Jerry Judge: my campaign, agency and person of the year
Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 http://www.youtube.com/watch?v=KcjlYyAPw88 There are tons of ads…but this radio is a cracker…. http://www.youtube.com/watch?v=nfzKwtnLb9M This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of ...Read More »
Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...Read More »
Late payers P&G and Mondelez are hurting the ad business – and it’s all my fault!
P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read ...Read More »
Jerry Judge: Why allowing client ‘purchasing’ departments to run rampant is a zero sum game
“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t ...Read More »
‘Running footage’ is the cowardly car client’s choice
Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster – better. But only better ...Read More »