Best ads of 2016 Gerald Daugherty. This is an ad for Gerald but it’s about his wife. It rejects conventional political ad behaviour. And his wife does a great job. Jack Daniels. I just wish I’d been involved in ...
Read More »Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative
I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time. Anyway, I saw a lot of Microsoft advertising. Wow, it’s so bad. Self-centered. Wordy. Complicated. Dense. No notion that it ...
Read More »Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car
Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...
Read More »Jerry Judge: my campaign, agency and person of the year
Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 http://www.youtube.com/watch?v=KcjlYyAPw88 There are tons of ads…but this radio is a cracker…. http://www.youtube.com/watch?v=nfzKwtnLb9M This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of ...
Read More »Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?
I was in the room when New York’s Advertising Week was born. That was ten years ago now and – believe it or not – at that time advertising wasn’t a very respectable game to be in. The week was ...
Read More »Late payers P&G and Mondelez are hurting the ad business – and it’s all my fault!
P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a Mondelez agency you will do your work and wait four months to be paid. If you want a laugh, read ...
Read More »Jerry Judge: Why allowing client ‘purchasing’ departments to run rampant is a zero sum game
“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t ...
Read More »‘Running footage’ is the cowardly car client’s choice
Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster – better. But only better ...
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