Jerry Judge

Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London and Lowe in New York. He then became CEO of Lowe International (now owned by Interpublic) and oversaw the merger of Ammirati Puris Lintas and Lowe in 1999.

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Jerry JudgeNovember 10, 2016
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Jerry Judge of Fearless Group: best ads of 2016

Best ads of 2016 Gerald Daugherty. This is an ad for Gerald but it’s about his wife. It rejects conventional…
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Jerry JudgeMay 5, 2014
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Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative

I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time.…
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Jerry JudgeMarch 17, 2014
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Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car

Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot…
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Jerry JudgeDecember 18, 2013
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Jerry Judge: my campaign, agency and person of the year

Difficult year. But here goes… Campaign of the year. Duluth Trading. http://www.youtube.com/watch?v=E73Jyf2Dzb0 There are tons of ads…but this radio is…
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Jerry JudgeOctober 2, 2013
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Jerry Judge: does Advertising Week need to be less about us and more about them (real people)?

I was in the room when New York’s Advertising Week was born. That was ten years ago now and –…
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Jerry JudgeJune 10, 2013
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Late payers P&G and Mondelez are hurting the ad business – and it’s all my fault!

P&G and Mondelez are adjusting their payment cycle. And it’s all my fault. From now on if you are a…
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Jerry JudgeFebruary 20, 2013
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Jerry Judge: Why allowing client ‘purchasing’ departments to run rampant is a zero sum game

“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to…
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