Tag Archives: publicis

Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as ...

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Publicis mulls bid for $5bn data giant Epsilon

Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients ...

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