Tag Archives: publicis

Publicis Health under fire for opioid marketing

Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your own conclusions.) Publicis Health in the US is being sued by Massachusetts Attorney General Maura Healey for designing and deploying ...

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Publicis Italia enlists British pluck for global Heineken

Wot’s this – Italians pinching a Vera Lynn tune for a Dutch beer, the cheek of it. Publicis Italia has had a good run with Heineken and it’s back with ‘We’ll Meet Again,’ a global campaign showing ways people have ...

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Publicis posts strong Q1 2021 with growth of 2.8 per cent

Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in the US from data businesses Sapient (up 11.2% there) and Epsilon (+4.7%.) The US in total was up for the ...

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P&G to buy Publicis? Nice idea for April 1…

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

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Publicis takeover rumours re-emerge – now it’s Vivendi

Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...

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