Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a gadget-fixated young man actually doing something for the family.

And, just to underline the point that they’re fixated with goo, Anomaly’s puppy-populated Budweiser epic got a mention in despatches too.

It did get nearly 52m YouTube hits. Full list here in Adweek.

You May Also Like

advertising apple featured tbwa media arts lab

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.