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Apple’s ‘Misunderstood’ wins top Emmy award

The Emmy Awards aren’t really about ads but they give out awards for them anyway – and seem to value sentiment above all else. So this year’s winner is Apple’s Christmas number ‘Misunderstood’ from TBWA Media Arts Lab showing a gadget-fixated young man actually doing something for the family.

And, just to underline the point that they’re fixated with goo, Anomaly’s puppy-populated Budweiser epic got a mention in despatches too.

It did get nearly 52m YouTube hits. Full list here in Adweek.

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apple emmy awards featured misunderstood tbwa media arts lab

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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