Tag Archives: adidas

72andSunny’s debut for Adidas gives us a new spin on an old theme

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

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Adidas and BBDO Paris slip up in Theo Walcott’s sneakers

Every so often an ad turns out to be unintentionally hilarious and such a likelihood may be compounded by an agency in one country trying to talk the vernacular in another. So, here we have BBDO Paris launching new ‘property’ ...

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MDC’s 72andSunny wins $1bn global Adidas account

MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in spending mode, which it seems to be having promised to increase its marketing budget to 13 per cent or so ...

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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign

Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene in 1971. Then Nike discovered Wieden+Kennedy in the 1980s and the rest is highly profitable history. Adidas, in contrast, has ...

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Matt Williams: now the real work starts for Adidas

“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives a younger person’s perspective of the industry, perhaps weighing up your impressions of adland from the time you were working ...

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Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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Adidas bites off more than it can chew with Luis Suarez

It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...

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