adidas
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More balls from Adidas as World Cup picks up steam
Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56…
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Have ‘inspirational’ sports ads like Adidas’ new FanTheFire run their course?
Would-be inspirational ads featuring sportsmen and women are becoming a genre of their own: notable recent examples include Droga5’s ‘Phelps’…
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Adidas turns to animation wizardry to spice up football
Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s…
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Preening Pogba launches new Adidas collection
Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive…
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Man United tries to make a drama out of…a shirt?
Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps…
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T&P’s Rapier scores big win with Adidas CRM
The&Partnership’s Johnny Hornby took a fair bit of stick when he rescued Jonathan Stead’s below-the-line business Rapier a couple of…
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Cut the hero worship says Adidas in new campaign – with lots of shots of Leo Messi
Adidas and its new agency 72andSunny want fans to stop agonising about emulating their heroes – one Lionel Messi in…
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72andSunny’s debut for Adidas gives us a new spin on an old theme
In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting…
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Adidas and BBDO Paris slip up in Theo Walcott’s sneakers
Every so often an ad turns out to be unintentionally hilarious and such a likelihood may be compounded by an…
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