Tag Archives: adidas

Adidas bets the World Cup ranch on a sleepless Messi

Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina wunderkind and by far its biggest property, who has yet to unleash his Barcelona wizardry in a national shirt. I’m ...

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Adidas launches World Cup with Messi in Fast or Fail

More 2014 football fest: Adidas (an official World Cup sponsor) and agency Iris are out of the blocks quickly with this clever Adizero boot ad cum competition call for entries, Fast or Fail, featuring Lionel Messi in Argentina mode. Leo, ...

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Ambitious We Are Social makes three top hires

Go-go social media agency We Are Social has been in the market for new top staff, hiring Lucy Doubleday from Dare as operations director, Matt Payne from JWT as head of technology and Nick Hearne (centre) from U-Dox as a ...

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Puma and Droga5 in surprise split

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...

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What’s next for Becks as he joins rush to retire?

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

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Chelsea stars get blue paint job for new Adidas film

Football really must be taking over the world if this new epic from Adidas and newish London agency The Corner is anything to go by. It’s to launch Chelsea’s new home kit – as if anyone cares, apart from Stamford ...

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Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

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