adidas
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MDC’s 72andSunny wins $1bn global Adidas account
MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in…
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Adidas shoots itself in the Superstars in new Johannes Leonardo campaign
Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene…
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Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Adidas beats Nike in the other World Cup battle
This was probably the first World Cup to be dominated by social media and, against the odds, it looks as…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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Adidas bets the World Cup ranch on a sleepless Messi
Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina…
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Adidas launches World Cup with Messi in Fast or Fail
More 2014 football fest: Adidas (an official World Cup sponsor) and agency Iris are out of the blocks quickly with…
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