Tag Archives: adidas

Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

Read More »

Adidas bites off more than it can chew with Luis Suarez

It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for marketers despite the huge TV audiences. Both hosts Brazil (the pre-tournament favourites) and Holland have become within a whisker of ...

Read More »

Adidas bets the World Cup ranch on a sleepless Messi

Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina wunderkind and by far its biggest property, who has yet to unleash his Barcelona wizardry in a national shirt. I’m ...

Read More »

Adidas launches World Cup with Messi in Fast or Fail

More 2014 football fest: Adidas (an official World Cup sponsor) and agency Iris are out of the blocks quickly with this clever Adizero boot ad cum competition call for entries, Fast or Fail, featuring Lionel Messi in Argentina mode. Leo, ...

Read More »

Ambitious We Are Social makes three top hires

Go-go social media agency We Are Social has been in the market for new top staff, hiring Lucy Doubleday from Dare as operations director, Matt Payne from JWT as head of technology and Nick Hearne (centre) from U-Dox as a ...

Read More »

Puma and Droga5 in surprise split

It’s Droga5 here, there and everywhere at the moment. The New York-based agency’s new London office has just won its first account – Heineken brand Strongbow cider outside the UK (sounds a bit odd but there you go) – but ...

Read More »

What’s next for Becks as he joins rush to retire?

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

Read More »