ID Comms

Adidas turns to animation wizardry to spice up football

Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s more than likely. And in this new episode of Adidas’ ‘Here To Create’ campaign from Iris even the big name footballers seem bored too.

At the start, anyway.

It certainly explodes out of the blocks, courtesy of some arresting animation and production from Blink, but not really sure what it’s about. Maybe that boots with bilious patterns on them make you a more creative footballer/person.

A likely tale. But if that was the brief Iris/Blink do a decent job.

MAA creative scale: 7.

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