The&Partnership’s Johnny Hornby took a fair bit of stick when he rescued Jonathan Stead’s below-the-line business Rapier a couple of years ago (creditors were not so rescued). But Rapier seems to be performing in its new majority-owned guise and just won Adidas’ global CRM Running and Training business.
Stead, CEO of the resuscitated agency, says: “Adidas is a dream client. The love of sport continues to grow across the globe for women and men alike. Adidas is an amazing brand and it’s a privilege to be working with Colin Rattigan (Adidas’ VP Customer Engagement) and his team and to play our part in enriching people’s lives.”
Unusually for such a mega-brand Adidas doesn’t have one global agency with its footprint over everything, as arch-rivals Nike have with long-serving Wieden+Kennedy. Hornby and co will see Rapier’s inroad as a big opportunity.