Tag Archives: adidas

Is Adidas’ new boot proposition a bum deal?

Football can damage your brain – not only by heading the ball but exposure to the amount of supercharged bullshit the game generates these days. Here we have a new effort from Iris Worldwide with Adidas’ serried ranks of Carlos ...

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Can Iris’ lively Arsenal film surmount racist Twitter storm?

The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing ...

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Adidas recycles ‘creators’ into ocean pollution drive

Adidas is for “creators,” or do it’s been telling us for the last couple of years. In one instance by showing dozens of its star sports properties (and David Beckham) sitting around looking all, well, creative. But now it’s decided ...

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More balls from Adidas as World Cup picks up steam

Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual ...

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Adidas turns to animation wizardry to spice up football

Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s more than likely. And in this new episode of Adidas’ ‘Here To Create’ campaign from Iris even the big name ...

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Preening Pogba launches new Adidas collection

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend ...

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Man United tries to make a drama out of…a shirt?

Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ ...

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T&P’s Rapier scores big win with Adidas CRM

The&Partnership’s Johnny Hornby took a fair bit of stick when he rescued Jonathan Stead’s below-the-line business Rapier a couple of years ago (creditors were not so rescued). But Rapier seems to be performing in its new majority-owned guise and just ...

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