Premier League club Arsenal is ditching the famous red on its strip for Saturday’s FA Cup match as part of a campaign – ‘No More Red’ from Iris with Adidas – in response to the horrifying level of teenie knife ...
Read More »A new frontier for Out of Home? Adidas and Havas’ ‘water billboard’ in Dubai
The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach in Dubai where local celebs are invited to take a dip. Dreamed up by Havas Mid East to promote the ...
Read More »Adidas lines up celebs for global woke-up call
We’ve already had the world’s top 100 ‘Conscious’ brands today and Adidas in in amongst them, although maybe not as high up as it would like. We seem to have a new generation of conscious ad agencies too: one such ...
Read More »Kaizen wins Adidas digital task in Europe
Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen ...
Read More »Adidas and FIFA set a new puzzle for gamers
Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we ...
Read More »Adidas tiptoes onto Nike territory in new TBWA effort
More (largely) meaningless communication: Adidas telling us that we can deal with stress by running, courtesy of TBWA. It helps us “reconnect,” it seems. Although reconnect with what isn’t specified. Can see how Nike owns running (helps you run a ...
Read More »Is Adidas’ new boot proposition a bum deal?
Football can damage your brain – not only by heading the ball but exposure to the amount of supercharged bullshit the game generates these days. Here we have a new effort from Iris Worldwide with Adidas’ serried ranks of Carlos ...
Read More »Can Iris’ lively Arsenal film surmount racist Twitter storm?
The beautiful game is cranking up for a new season (haven’t forgotten the England Women’s World Cup feat – a traditional semi-final exit) and Adidas is bigging up its Arsenal shirt sponsorship with this lively ad from Iris Worldwide, showing ...
Read More »Adidas recycles ‘creators’ into ocean pollution drive
Adidas is for “creators,” or do it’s been telling us for the last couple of years. In one instance by showing dozens of its star sports properties (and David Beckham) sitting around looking all, well, creative. But now it’s decided ...
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