Tag Archives: adidas

Adidas turns to animation wizardry to spice up football

Are we becoming jaded with the so-called beautiful game? We’ve been bombarded with so many ads featuring football that it’s more than likely. And in this new episode of Adidas’ ‘Here To Create’ campaign from Iris even the big name ...

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Preening Pogba launches new Adidas collection

Anyone watching Manchester United playing Liverpool on Sunday would have clocked £80m trophy signing Paul Pogba (the world’s most expensive player) playing like a dud note. At defensive corners, despite being a towering six foot something, he seemed to spend ...

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Man United tries to make a drama out of…a shirt?

Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ ...

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T&P’s Rapier scores big win with Adidas CRM

The&Partnership’s Johnny Hornby took a fair bit of stick when he rescued Jonathan Stead’s below-the-line business Rapier a couple of years ago (creditors were not so rescued). But Rapier seems to be performing in its new majority-owned guise and just ...

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72andSunny’s debut for Adidas gives us a new spin on an old theme

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

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Adidas and BBDO Paris slip up in Theo Walcott’s sneakers

Every so often an ad turns out to be unintentionally hilarious and such a likelihood may be compounded by an agency in one country trying to talk the vernacular in another. So, here we have BBDO Paris launching new ‘property’ ...

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MDC’s 72andSunny wins $1bn global Adidas account

MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in spending mode, which it seems to be having promised to increase its marketing budget to 13 per cent or so ...

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