Is Adidas’ new boot proposition a bum deal?

Football can damage your brain – not only by heading the ball but exposure to the amount of supercharged bullshit the game generates these days.

Here we have a new effort from Iris Worldwide with Adidas’ serried ranks of Carlos Kickaballs offering a deal. Its new boots boots are only for “creators.” Rich ones, probably.

Complete balls.

MAA creative scale: 3 (slick production.)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.