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By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

In the unlikely event that anyone was planning a trip to the south of France this June, Cannes has announced that the festival has been cancelled for the second year in a row. The event will be “fully digital” instead, ...

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that ...

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim Kardashian is now a billionaire – is she an influencer or something else? Big business though with a market estimated ...

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...