More About Advertising The alternative voice of advertising, marketing and media

Guinness’ ‘Made of More’ campaign from AMV BBDO is usually something to look forward to with its tales of people surmounting the obstacles of life, from the awarded ‘Sapeurs’ to the underrated ‘John Hammond.’ Now it’s back with the ‘Compton ...

Havas Group has bought New York based digital agency The 88, a digital/social boutique agency that provides strategy, creative services, influence, event coverage, content creation and social media management to fashion, lifestyle and consumer brands. Founded in 2010 by Harry ...

By Jimmy Hartill Advertising is a vital part of running any business. It’s impossible to make money if nobody knows your company exists, after all. But if your business involves alcohol, smoking or (most importantly) gambling, then you face an ...

On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism and analyst work reveals that Facebook’s audience tools are claiming to reach significantly more people than exist in nine major ...

This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple Campus, with the iPhone X (pronounced “ten”) glistening as the jewel in their 2017 crown. One announcement stands out as ...

Adam&eveDDB is getting down with the kids – sort of – in its first fashion collection campaign for H&M. As is its way for the Swedish mega-retailer, there’s a big celeb following in the footsteps of David Beckham and the ...

More restructuring at WPP – this is fun for all the family, running into 2018 and maybe beyond – with the news in Campaign that five of its design agencies are to be rolled into one under the leadership of ...

GroupM CEO Nick Theakstone (below) is expected to be named as WPP’s first UK boss, in overall charge of all the 70-odd WPP companies in the UK including its creative agency networks. He will still have oversight of GroupM in ...

PR firm Bell Pottinger has finally collapsed into administration with lots of debts outstanding, including to founder Lord Bell who sold his stake in the business back to the company in a £2.5m deal when he resigned last year. Bell ...