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  • Rosapark for Greenweez shows top class copywriting is alive

    Much debate recently about the seemingly lost art of copywriting even as agency after agency bangs o...

  • Hell or Habito One: Uncommon’s ad has a sting in the tail

    Uncommon’s campaign for Habito has been running for nearly two and a half years, and the disti...

  • Publicis posts strong Q1 2021 with growth of 2.8 per cent

    Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong...

  • Anomaly London sets up European transformation unit led by R/GA’s Lachlan Williams

    Innovation units are agencies’ latest way to guard against the consultancies who are encroaching on ...

  • IPA Bellwether: main media advertising leads recovery as economy gets into gear

    The vaccine rollout and promises of lockdown lifting encouraged marketers to continue easing up on t...

Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie

8 days ago Leave a comment

By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

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Cannes cancelled again – but there will be awards this year

9 days ago 1 Comment

In the unlikely event that anyone was planning a trip to the south of France this June, Cannes has announced that the festival has been cancelled for the second year in a row. The event will be “fully digital” instead, ...

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Volvo adds sustainability to safety in likely award-winner from Grey

9 days ago Leave a comment

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

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Kellogg’s Coco Pops gets its own digital platform in lively effort from Publicis’ K1

9 days ago Leave a comment

Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that ...

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Talon initiates digital Out of Home trading reset

9 days ago Leave a comment

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

Read More »

Marketing agency Komodo launches Runway to turn influencers and celebs into entrepreneurs

9 days ago Leave a comment

Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim Kardashian is now a billionaire – is she an influencer or something else? Big business though with a market estimated ...

Read More »

P&G turns to George Floyd issue with ‘widen the screen’

10 days ago Leave a comment

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

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Lucozade’s new battle cry revealed – “It’s On”

10 days ago Leave a comment

Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...

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Laurence Green: why the business of advertising is also the business of ideas

10 days ago Leave a comment

It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...

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  • Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie

    8 days ago
  • Talon initiates digital Out of Home trading reset

    9 days ago
  • Talon strengthens its global programmatic Out of Home capabilities with Hivestack

    16 days ago
  • Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

    March 10, 2021
  • Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

    February 19, 2021

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