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  • System1’s Jon Evans: which Super Bowl ads have earned their money?

    Every year millions of American football fans tune into the Super Bowl to see which team will walk a...

  • Publicis Group ends 2022 strongly but offers more modest forecast for 2023

    Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and r...

  • Ocean Labs: the appliance of science to experiential OOH

    Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Awar...

  • Skyn strips off for Valentine’s Day

    It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing...

  • Saga Holidays keeps the over 50s moving in new VCCP ad

    While the government is busy trying to persuade the over 50s to keep working, Saga Holidays has a mu...

Accountancy giant PwC offers businesses a ‘New Equation’

10 days ago Leave a comment

If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT to giants of the construction world. But the (sometimes inexact) bean counters hoovered up £5bn of revenue in 2022 and ...

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Publicis Groupe EMEA’s new COO spent 23 years at WPP

10 days ago Leave a comment

After 23 years at WPP, most recently as CEO of GroupM EMEA and country chair of Turkey, Demet Ikiler has moved to Publicis Groupe as COO for EMEA. Before joining WPP in 2000, Ikiler, who is expected to spend plenty ...

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Saatchi and Saatchi wades into Roe v. Wade

11 days ago Leave a comment

Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...

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Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy

11 days ago Leave a comment

1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...

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Meta puts its stamp on the Rugby World Cup with BETC and partners

11 days ago Leave a comment

Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...

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MAA Ad of the Week: Working with Cancer from Publicis

14 days ago Leave a comment

Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...

Read More »

BMB wins LTA Youth tennis lead creative role

14 days ago Leave a comment

UK tennis governing body LTA (Lawn Tennis Association) has appointed BMB as lead creative partner for LTA Youth in a mission to get more children playing tennis. This is a hardy perennial as the Wimbledon summer tennis tournament appears on ...

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The&Partnership fights for trans inclusion with charity collective

14 days ago Leave a comment

A Stonewall-led collective of 21 LGBTQA+ charities is fighting to raise awareness of the harm that conversion therapy causes. The&Parntership has got on board, with a new film in support of a full ban on conversion therapies, including for trans ...

Read More »

Krispy Kreme’s lightbox brings joy – and low cal doughnuts – to Salford

15 days ago Leave a comment

Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...

Read More »
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  • System1’s Jon Evans: which Super Bowl ads have earned their money?

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