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We haven’t always been kind about media agencies trying their hand at creative but the UK’s Yonder Media confounds us somewhat with a lively debut campaign for health drink Vita Coco. There’s all the usual clever media stuff – including ...

Is adland’s proverbial glass ceiling being dismantled? There’ll be many consequences of Covid-19, one may bw more women in senior roles (aleit in a diminished industry.) Droga5 London has promoted high flyer Shelley Smoler to executive creative director. Smoler (above) ...

When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...

Covid-19 has caused most of us to pause for thought, and it seems that Coca-Cola is no different. This new film is a grandiose rejection of the old normal and a call for us all to embrace change and be ...

Ocean Outdoor has named the winners in its Crucial Creative Competition, one of a number of efforts to stimulate interest in a medium which has suffered in Covid-19 lockdown. The first prize worth £500,000 of media space goes to drinks ...

Publicis Italia has show a deft touch for Heineken in recent years but it’s been set its hardest target so far – showing how you can enjoy returning to bars in Covid-19. ‘Socialise Responsibly’ is the message but it ain’t ...

Interpublic is doing better – or less badly – in Covid-19 than some of its peers, reporting Q2 revenue at $1.85bn, down 12.8% on 2019, and organic net revenue down 9.9%. This “beats” Publicis Groupe’s organic 13% fall and Omnicom’s ...

What makes a product demonstration a good ad? Everyone knew Araldite was a strong glue, and reminding them it could stick broken China back together wasn’t going to stick with its audience. But gluing a giant car to the side ...

Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK. As ever these days, one of the aims is to “leverage data to optimize content effectiveness.” Publicis Groupe COO Steve ...