BBDO dominates new style Gunn Report

British researcher WARC seems to have become the fount of all knowledge on many aspects of advertising including adspend, through its tie-up with the UK’s Advertising Association; the Effies for ad effectiveness and now its latest acquisition the Gunn Report, ...

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Honda eyes Hakuhodo for European creative account

The Drum reckons Honda is moving its European creative account to Hakuhodo which won in a pitch against Wieden+Kennedy (which has handled its UK advertising for years), Joint and Mcgarrybowen, which has handled European duties. It’s almost inconceivable that W+K, ...

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