Media
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It’s a ten second Christmas from Pringles and Tyrrells
Who was it who said, back in the day, that most ads would be five seconds? Trevor Beattie, Dave Trott?…
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Paul Simons: is data grail driving WPP’s shotgun marriages?
Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP…
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MSQ launches Sustain with United Nations and World Economic Forum as clients
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO…
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How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
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Beats by Dr. Dre ad gets to heart of Black Lives Matter
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort…
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Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul…
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Miroma builds on its senior line-up with two IPG executives
The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited…
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New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
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‘Bah Humbug.’ Harvey Nichols sums up Christmas 2020
Harvey Nichols was once known for its brilliant Christmas ad campaigns through adam&eveDDB, but the upmarket retailer has not done…
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