Media
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Coca-Cola launches giant $4.2bn creative and media reviews
Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in…
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Kaplan is new global boss of Out of Home agency Kinetic
Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s…
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Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old…
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Dentsu International is first ad holding company to announce across-the-board job losses
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly…
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Magna and Zenith chart global digital transformation – good news for cybercriminals anyway
Publicis Groupe’s Zenith and Interpublic’s Magna media operations have been compiling their end of year assessments and forecasts for next…
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Arif Miah of mud orange: why are multi-cultural moments always an afterthought?
I have to be real – it’s exhausting to see the amount of lip service in the ad industry about…
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Visa appoints Wieden+Kennedy and Publicis Groupe to ‘creative oversight’ of its $200m global business
After a post-lockdown global creative review which kicked off in July, Visa has appointed Wieden+Kennedy as its new creative agency,…
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Goddard steps down at Ocean after decade of OOH expansion
Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out…
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WPP bids for remaining shares in loss-making WPP AUNZ
WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ.…
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