Media
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P&G ‘leads with love’ in bold charter for 2021
Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year…
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The growth of online casino platforms
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid…
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
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Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t…
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Pintarget targets needy lockdown drinkers for Silent Pool
Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using…
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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MAA Agencies of the Year 2020: US, international, media, production and a new category for an awful year
It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so…
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