Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart.
Pintarget MD Charlie Makin says: “Adventurous gin lovers want to try something new at home for Christmas. We brokered an offer with Sky to target postcodes adjacent to Silent Pool’s Surrey heartland with a winning bundle containing a bottle of the original gin, the new Rare Citrus, and Schweppes tonics for less than £70.00. Adsmart production specialists, Treacle Seven, adapted the original ad, and we were on air within two weeks. We see stimulating direct-to-home sales as a potent way to drive trial.”
The London ‘hotspots’ campaign used digital OOH contractor London Lites with creative work adapted for each location.