‘Bah Humbug.’ Harvey Nichols sums up Christmas 2020

Harvey Nichols was once known for its brilliant Christmas ad campaigns through adam&eveDDB, but the upmarket retailer has not done one of those for a while. This “Bah Humbug” window display sends out a strong message though, and speaks for all of us by sticking two fingers up at 2020, a year when the store has mostly been closed.

“Bring on 2021” is a more positive message in a separate window, and the sparkling letters, combined with such a direct message, show that Harvey Nichols has kept its style, spirit and humour alive.

Janet Wardley, head of visual display at Harvey Nichols, said: “2020 has been a year unlike any other. We’ve come up with a concept that looks forward to the new year, while also reflecting the sentiment that many of us are feeling at present – all done with Harvey Nichols’ sense of humour, which we hope will raise a smile in passers-by.”

A good opportunity to enjoy an MAA blast from the past, thanks to this very memorable 2013 campaign, “Sorry I spent it on myself.”

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