‘Bah Humbug.’ Harvey Nichols sums up Christmas 2020

Harvey Nichols was once known for its brilliant Christmas ad campaigns through adam&eveDDB, but the upmarket retailer has not done one of those for a while. This “Bah Humbug” window display sends out a strong message though, and speaks for all of us by sticking two fingers up at 2020, a year when the store has mostly been closed.

“Bring on 2021” is a more positive message in a separate window, and the sparkling letters, combined with such a direct message, show that Harvey Nichols has kept its style, spirit and humour alive.

Janet Wardley, head of visual display at Harvey Nichols, said: “2020 has been a year unlike any other. We’ve come up with a concept that looks forward to the new year, while also reflecting the sentiment that many of us are feeling at present – all done with Harvey Nichols’ sense of humour, which we hope will raise a smile in passers-by.”

A good opportunity to enjoy an MAA blast from the past, thanks to this very memorable 2013 campaign, “Sorry I spent it on myself.”

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.