Who was it who said, back in the day, that most ads would be five seconds? Trevor Beattie, Dave Trott?
Well there seem to be a lot of ten second efforts around this Christmas, here’s one of a series for Pringle from Grey.
And ditto from St Lukes for Tyrrells.
Who recommends this? The media agency? Is it a Covid thing?
You can see the attraction: it’s cut straight to the money shot without all that palaver beforehand.
Haven’t looked at all of them from either (life’s way too short.)
Is this another sign of the demise of the creative agency. Or just that a modest Xmas campaign is right this year?
MAA creative scale (both): 6.