Miroma builds on its senior line-up with two IPG executives

The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited two well-known IPG execs to its senior line up.

Craig Lennon (right), international managing director of IPG Mediabrands, becomes The Miroma Group’s first global chief commercial officer. Mike Cooper, president and CEO of IPG’s outdoor planning and buying agency, Rapport Worldwide, becomes Miroma’s global managing director of out of home operations.

Both appointments will involve working closely across the Miroma Group agencies, as well as Miroma Ventures and reach4entertainment. Miroma Group clients include Netflix, Amazon, Spotify, Snapchat, Diageo and eBay.

Lennon, who spent 18 years at Mediacom before moving to IPG in 2018, said: “With a heavy focus on growth and client delivery, Miroma is perfectly placed in the eye of the storm. I know I can add value to Miroma’s excellent leadership team by bringing the essential parts together to truly challenge the status quo.”

Cooper joined IPG in 2013 to run Rapport in the US, before rolling it out globally in 2015, when he was promoted to global CEO and president.

Marc Boyan, founder and CEO of The Miroma Group, said: “As the world prepares for the reopening of the economy, we see immense opportunities to drive value and growth for clients in a way no other group can. Craig and Mike are the best in the business. Knowledgeable and dynamic leaders, with their global expertise and wisdom we’ll be in a very strong position post pandemic to scale smartly.”

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About Emma Hall

Emma Hall
Emma Hall is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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