Ad Tech
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Talon Outdoor’s Jonathan Conway: it’s time to get real about programmatic Out of Home
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the…
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Sir Martin Sorrell on Madison Avenue Manslaughter
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the…
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Keith Grossman joins Engine as COO to do ‘previously unimagined’ things for clients
Engine is starting to rise as an entity in its own right from the ashes of WCRS, Partners Andrews Aldridge…
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WPP’s KineticX partners with start-up Pluvo for posters that clean the air around them
This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of…
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Toccara Baker of Adobe: the changing role for long-form ads in a six-second media world
With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by…
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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media
For the past three years, the media and marketing industry has at last taken some bold and confident steps on…
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TBWA London and New York win global fintech launch from Thomson Reuters and Blackstone
TBWA London and its sister shop in New York have won the global launch of Refinitiv, the new fintech company…
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Will Sorrell’s S4 raid WPP clients in India?
Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of…
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‘Distraction–free’ advertising: WPP and Waze’s new idea
Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the…
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