Ad Tech

Tom Denford and David Indo from ID Comms: how to tackle ad fraud

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

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Facebook gets another splattering over anti-Jewish content

Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people ...

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Sorrell comes out fighting for WPP’s media agencies

Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and Ebiquity (not top of his Christmas card list, ever) on “media transparency” for the US National Association of National Advertisers ...

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