Ad Tech

Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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Accenture peers into the future and it’s called a ‘cagency’

The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) ...

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Video platform VidMob expands to London with You and Mr Jones as an investor

VidMob, which claims to be the the world’s leading video creation platform and works with Facebook, Instagram, Shapchat and Twitter among others, is expanding with a new london office and a new investor: David Jones’ brandtech company You & Mr ...

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