New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs ...
Read More »Makin and Jeans launch hyperlocal media agency Pintarget
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are heading the team launching a new media agency Pintarget focussed on local media. Pintarget says it will enable brands to ...
Read More »Sadoun wraps major Carrefour deal for Publicis.Sapient
It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law from rival Interpublic’s go-go R/GA digital agency to be the Groupe’s new creative boss and today Carrefour has announced that ...
Read More »Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...
Read More »R/GA’s Nick Law wins key creative role in Sadoun’s new model Publicis Groupe
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...
Read More »Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...
Read More »Saatchi & Saatchi grabs global Expedia account
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s ...
Read More »Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...
Read More »Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its ...
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