Ad Tech
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WPP has lost its magic toolbox so new broom CEO Read has to join the fight for clients
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the…
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WPP’s Read outlines process of ‘radical evolution’
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,”…
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What’s next for Unilever as long-serving CMO Weed departs?
It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with…
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IPA appoints its first BAME president, as Publicis Groupe’s Nigel Vaz brings global and digital expertise to the role
It’s probably not the easiest time to become president of the IPA, with agency brands dying off and agency leaders…
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Sorrell seals MightyHive deal to move into digital media
Sir Martin Sorrell’s S4 Capital – now describing itself as a “new age/new era digital advertising and marketing services company”…
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We’re growing Karmarama tells agency rivals as it embarks on hiring spree
Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying…
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RIP JWT: digital on top again as Wunderman trumps JWT in latest WPP merger
WPP CEO Mark Read is continuing his radical clean up of the group by merging J Walter Thompson with Wunderman,…
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Now Wieden+Kennedy enlists A1 for new computer game
Will 2019 be the year that artificial intelligence (A1) takes over the ad world? We’ve already had the new Lexus…
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‘Sometimes we should just shut up.’ John Hegarty warns industry not to get too carried away with technology
At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle…
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