Ad Tech

We live our lives via mobile apps these days it seems and now we’ve got a big agency group that’s going to do business that way. Publicis Groupe has unveiled a beta version of its AI-powered Marcel gizmo which gives ...

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

New Yorker writer and author Ken Auletta’s chat to departed WPP CEO Sir Martin Sorrell at Cannes should be interesting. Even even if he doesn’t delve into the reasons for Sorrell’s shock departure he has an interesting thesis, described here, ...

Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making ...

The marketing world is full of crystal balls (it was ever thus) and peering into his at Campaign’s Media 360 conference was Anatoly Roytman, Accenture Interactive’s big boss outside the US. Accenture is good at naming things and Roytman (below) ...

Sir Martin Sorrell always liked a conference and now he no longer has to bother with running WPP he’s popping up all over the place, without all those pesky emails to deal with – presumably. He spoke at yet another ...

VidMob, which claims to be the the world’s leading video creation platform and works with Facebook, Instagram, Shapchat and Twitter among others, is expanding with a new london office and a new investor: David Jones’ brandtech company You & Mr ...

If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the ...

Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Scott Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its ...